Our only business is research and our only job is ratings.

Who is Arbitron?

Arbitron is a leading research company, nationally known for producing radio and television "ratings." We've been in business since 1949. We measure radio and television audiences across the country. Our only business is research and our only job is ratings.

More than 800 people in our Maryland office (located between Washington, DC, and Baltimore) use listening and viewing data from people like you to produce the ratings reports for cities nationwide. Radio and TV stations depend on the ratings to decide what to put on the air.

About our radio and TV ratings...

  • Radio and TV ratings estimate how many people listen to each radio station and watch each television station and how many don't. Radio and TV stations use the ratings to learn what people like to hear and watch.
  • In a particular town or city, radio listening and TV viewing information from people in our research studies is combined to give radio and TV stations their ratings.

Please remember...

We are counting on you to help make the radio and television ratings in your area as reliable as possible. For questions, call us toll-free at (800) 638-7091.


Arbitron is committed to supporting our community.

Our employees frequently volunteer to tutor students through partnerships with local schools.

In addition, it is not unusual to see our employees supporting breast cancer research by running in the Race for the Cure; walking for healthy babies in the March of Dimes Walk for BabiesSM; building and remodeling homes for the needy during Rebuilding Together's Christmas in April program; and donating blood to the American Red Cross. These are just a few of the projects that our company supports year-round.

We strongly believe that the community that supports us deserves our support in return.